Product Videos &
Ecommerce Videos

One great product video could be worth tens of thousands of dollars for your online store.

Why create product videos?

A good product video can do more for your product in a minute or two than a website can in a year. 

The phrase “product video” may seem pretty self-explanatory, but a product video is much more than a basic video explaining  what your product can do. There is also a large variety of product videos which can include demonstrations, tutorials, workshop, behind the scenes, testimonials, lifestyle and so many more.

One of the most important aspects is making sure you’re grabbing, and maintaining your viewer’s attention and establishing an emotional engagement in the first few seconds.

Social media platforms like TikTok and Instagram Reels have transformed the way online shops can make money through video marketing. 

Creating professional production videos in 2024 will have to be faster, more engaging and visually appealing if you’re looking to convert your viewers into sales.

We are trusted by 1600+ brands around the world.

Find inspiration below

What Questions Should a Product Demo Video Answer?

With a product explainer video, or product demo, you want to give people answers but it’s crucial you don’t dump a ton of information on them in one video. Often, companies and businesses will want to make one monster video that tackles everything from A to Z. And we get that. You’re excited to show the world all of the amazing things your product and services can do.

But, as we talk about so often with clients all over the country, people’s attention spans are shorter than ever. Here is a quick list of what we find at Vidsta makes for a perfect product or service sales video:

  • An engaging hook in the opening 10 seconds
  • Keeping your “why you should use my product” to a one-sentence answer
  • Give 2-3 more supporting benefits
  • Give the viewer “what to do next” steps
  • Let them know how easy it is to do, and how to do it
  • That a wrap! Keep it short, sweet and simple. Get them interested and keen enough to take click on your call-to-action