In today’s digital age, video content reigns supreme in the marketing world. From social media stories to corporate videos, the demand for high-quality video production is higher than ever. However, with so many video production companies out there, how do you choose the right one for your business? This guide will walk you through key factors to consider, ensuring you partner with a company that not only meets but exceeds your expectations.
Before you start your search, it’s crucial to have a clear understanding of what you want to achieve with your video content. Are you looking to create a really special hero video, or maybe increase brand awareness? Perhaps you’re launching a new product, or trying to build hype on social media. Knowing your objectives will help you find a video production company that specialises in the type of content you need.
Understanding what you want will help you brief, budget and partner with the perfect choice for your needs.
A video production company’s portfolio is a window into their capabilities, skills and style.
Look for a diverse range of videos that demonstrate creativity, technical skill, and an ability to convey a message effectively.
Most importantly, ensure their style aligns with your brand’s identity and goals.
Also remember flashy show reels are the culmination of the best shots from many, many shoots. This means a show reel doesn’t tell the full story. Always opt to watch a variety of videos over a single show reel to gauge a video production company’s quality.
Experience in your specific industry can be a significant advantage.
A video production company that is familiar with your industry can bring valuable insights and understand the nuances of your target audience – which leads to significantly better content.
Additionally, check their expertise in different types of video production, such as live-action, animation, or drone videography, to match your brands needs.
At Vidsta, our internal team has over 20 years of experience, and we will always match the crew with the right expertise to your project.
feed back from past clients can reveal so much about a video production company’s reliability, professionalism and quality of their customer service.
Don’t hesitate to ask for references or check online reviews to gauge their reputation.
When it comes to video production, you need to be discussing the budget from the start.
A reputable and experienced video production company will be transparent about costs and provide you with a detailed quote explaining what is included.
Be very wary of companies that offer prices significantly lower than the market rate, as this could reflect on the quality of the final product.
Look out for hidden fees, and who owns the raw footage. At Vidsta, we have zero hidden fees and all content is owned by the client. We don’t charge any extra to provide you with the raw footage when a project is complete.
The process of creating a professional video should be a collaborative and transparent experience.
You need to find a video production company that values your opinion and creative input and can communicate fast and effectively throughout the entire process. A production company that is open to your feedback, revisions and thoughts.
At Vidsta, you can chat with our entire team in one place. No more missing emails, hiding behind texts or calls, or looking for links. Everything you need from start to finish lives within the Vidsta platform.
One of the biggest problems we hear of within the video production industry is timelines blowing out, and expectations not being met.
When choosing the right video production company for your brand, you need to ensure they can deliver your project within your required timeframe without compromising on the quality of your video.
They also need to be flexible enough to accommodate any changes or challenges that arise throughout the process.
Red flags to look out for early on are slow quotes, slow replies, and someone that is too busy to chat.
The production isn’t over when you wrap filming. Editing, colour correction, sound design and other post production services are crucial to creating a polished final product.
Make sure you verify that the video production company you are engaging has strong post-production capabilities to bring your vision to life.
At Vidsta, we ensure all content we edit is perfectly aligned to your brand and style. That includes using the right colour schemes, fonts, logos and music.
In a rapidly evolving digital landscape, it’s important to create content that is not only relevant today but can also stand the test of time.
A forward-thinking video production company will help you future-proof your content, ensuring it remains effective and engaging in the long term.
Choosing the right video production company is a significant decision for your business.
By considering these factors, you’ll be better equipped to find a partner that can help you achieve your video marketing goals, creating content that resonates with your audience and drives results.
At Vidsta, we pride ourselves on our collaborative approach, creative expertise, and commitment to delivering exceptional video content tailored to our clients’ needs. Let’s bring your vision to life together.
