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Here is our favourite strategy for content marketing on social media that we believe will generate big results for businesses in the current social landscape.
One of the biggest trends to come out of the 2020’s is Podcasts. We highly recommend creating your own Podcast and filming it!
Build visibility and credibility for your brand and your own personal brand by hosting a podcast. Invite guests, customers, industry big guns and your favourite suppliers onto your podcast to chat all things goss, news, tips and general chit chat in your industry.
The authenticity and relatability of having guests coming on your show and have an open chat has revolutionised social media strategies.
To learn about how to start a podcast, read here.
You’ll need podcasting equipment to get started, or you can film it in our Brisbane Podcasting studio.
Start with your long form, full interview episode for your Podcast channel, your website’s video podcast page and for YouTube.
A long form episode can range from 5 minutes all the way through to a full hour. Depending on how engaging your guests are and your own hosting ability may influence how long each episode should be.
We recommend filming the podcast with three cameras. One for your guest, one for yourself, and one to include both of you. This gives much more flexibility in editing, and helps the podcast show to move at a nice pace between the three angles.
When choosing guests, think of people you know who will not only sound great and speak well, but also add value to your segments.
TIP: Once you have uploaded the full video to YouTube give it an engaging name, not just episode 5 or the name of your podcast. Like magazines, give it a headline that people will want to click on, without being click baity. After that, embed the video onto your website – this is very important. We want traffic coming from social media to your podcast landing page.
Once you have edited your long form podcast, make time code notes about which parts are the most engaging, or best for your social audience to listen to. The idea is you want to send as much traffic from social media through to your website with the full episode. Statistics show as traffic lands on your podcast video page, they tend to click on other links and buttons – so hosting the longform piece on your own website is a great way to encourage more actions.
There is an awesome app called Descript which lets you upload your long form video, and then it automatically transcribes the entire video for you, and provides you with a script that you can easily break down into smaller pieces. It’s an all-in-one audio and video editing tool that podcasters use to create social snippets from their main episodes in as little as a few minutes.
Ideally this is what a plan would look like to perform on social media in 2023.
Choose a name for your podcast, and decide what you’ll talk about each week. Create a podcast agenda regular listeners will come to enjoy.
Step one – identify and book in 50 guests for the year ahead. This can take a lot of patience and effort. You’ll want to post a new podcast episode weekly.
Step Two – Interview 4 guests at once, in one half day shoot. Organise four guests to come in and shoot with you on the hour for four hours. If looking to start in January, try filming this early December. That gives you time to edit four long form episodes, and three to five stories/reels for Instagram, Facebook, TikTok and LinkedIn.
Step Three – Schedule your posts. Spending an hour or two scheduling your tools onto Facebook, Instagram and TikTok goes a long way when your days get busy.
Step Four – Spread the word everywhere. Direct mail outs, networking groups, Paid ads, tell everybody about your new podcast.