People watching videos now make up 82% of all internet traffic. Videos are a popular format that makes it easy to convey information and allow your business to connect with even more people.
As the internet’s most popular type of content, videos generate about 1200% more engagement than images and text do. The combination of motion and sound is easy for our brains to focus on, so viewers are 9 times more likely to remember your message than if they’d read it on a page. Business videos are a great way to make an impact on customers and we’ve put together some tips on how to shoot better videos for your business.
Almost 30 years ago Bill Gates famously said “Content is king,” and his words still ring true today. Every piece of content you publish has the potential to drive your business forward. Above all else, the videos you make need to be helpful, entertaining, informative or some combination of the three. Before doing anything else, you need to make a plan that keeps your video on track and makes sure you are delivering something valuable that your customers will want to watch.
Keeping your videos short and to the point is the best way to convince your customers to watch. That’s easier said than done, so it’s important to make a plan that can keep your video on track during the recording process:
Good cameras, lighting equipment and editing software are far more accessible than ever before. If you don’t want to invest in buying or renting professional equipment, the phone in your pocket shoots great video, and with some preparation, you can still create an excellent result.
Video content can be a huge win for businesses of all types. It helps create engagement, customer relationships and spread information more effectively than any other form of content. But filming quality footage can be difficult, so professional help from Video Domain can go a long way! We’ve put together a network of experienced video shooters who can show off the very best of what your company has to offer. Talk to us about your video project today if you’d like to know more.Video content can be a huge win for businesses of all types. It helps create engagement, customer relationships and spread information more effectively than any other form of content. But filming quality footage can be difficult, so professional help from Video Domain can go a long way! We’ve put together a network of experienced video shooters who can show off the very best of what your company has to offer. Talk to us about your video project today if you’d like to know more.
